NME (New Musical Express) Magazine
- Popular Music magazine
- Published in the UK weekly (since 1952)
- First began as a music newspaper and later changed to a magazine
- Became the best selling music magazine (UK) in the 1970s
- Publishing company: IPC Media (Time Inc.)
Front cover (October 2011)
Language
The Masthead
The masthead is designed on this magazine to stand out to the viewer. The main aim of the masthead is to show the title/logo of the magazine company and this is used in every issue published. The size of the logo stays the same whereas the colour varies from issue to issue. This allows the ‘NME’ logo to continue to stand out in every issue against the main image. For example: in this particular issue the ‘NME’ logo is in the colour blue so that it stands out against the white background used. The masthead is important for a magazine as it allows the company to be recognisable to the audience.
Main Image
The main image is used to attract the audiences’ immediate attention. This is the main part of the magazine that is most likely to gain attention for a number of reasons. For example: In every issue of ‘NME’ a celebrity icon is the subject of the image and nearly always is a medium close up shot (sometimes a long shot for members of a band). Eye contact is also important and as you can see from this issue the majority of the band members of The Vaccines are looking directly into the camera, which personally involves the viewer. Using a celebrity in the main image may attract fans to read the magazine.
The banner headline used ‘THE VACCINES’ links to the image to show the audience who the image includes and also the sub-text used underneath/ on top of this text ‘CLEAN UP!' shows what the audience is going to find out about inside the magazine (usually the main article of the magazine relates to the main image)
Only two thumbnail images are used on this cover but the idea of these are to give more information and sneak peeks into what the content of the magazine includes. This draws the viewer in to read the rest of the magazine.
Only two thumbnail images are used on this cover but the idea of these are to give more information and sneak peeks into what the content of the magazine includes. This draws the viewer in to read the rest of the magazine.
Coverlines
There are 3 coverlines on this cover which relate to other articles inside the magazine. They support the colour scheme (blue, white, black)
Colour Scheme
The colours used on this cover are mainly nblue, black and white. The blue text stands out from the background as the main piece of information. The use of the same colours on the front cover helps to make the information stand out but also keeps it simple (easy to read) and less distracted (+ attractive to look at).
Other
Essential information is also placed on the cover but smaller. For example: barcode/ price/ date/ issue number etc.
Teasing contents- These are used along the bottom of the magazine to give further insight into what is in the magazine. There are no teasing contents on this cover but in other NME editions the text has sometimes been ‘PLUS…’ and then gives a list of other bands and artists that are also included in the magazine. However, they do have a list of bands which are placed near the bottom on this cover that could be thought of as teasing contents.
Teasing contents- These are used along the bottom of the magazine to give further insight into what is in the magazine. There are no teasing contents on this cover but in other NME editions the text has sometimes been ‘PLUS…’ and then gives a list of other bands and artists that are also included in the magazine. However, they do have a list of bands which are placed near the bottom on this cover that could be thought of as teasing contents.
Institution
The company that produces the magazine NME is IPC Media (Time Inc.)
Ideology/ Audience
I believe NME magazine's audience is from teenagers to people in their early twenties. This is because of the genre of music and the type of content the magazine portrays. NME covers different genres however the main ones that stand out to me are alternative/indie and rock. This style of music is mainly enjoyed by the younger generation as they are more likely to go to gigs/ concerts by these type of artists. The content of the magazine includes information on these artists and so young people are likely to want to read this magazine more than an older generation.The magazine is also designed to attract young people- its informal and includes bold headers and bright colours which can be associated with young people. I believe the ideology of this magazine shows
Representation
NME represents its audience as being young people who enjoy their music (especially indie/ alernative style music). They also may like going to gigs and supporting their favorite bands/ artists.
Double Page Spread (November 2011)
This double page spread relates directly to the main image used on the November issue's front cover. The main image is of the band 'The Vaccines' and so the main article inside this issue is about this band.
Language
Title
The title is placed onto the right hand side page above the rest of the text. A very large font is used to allow it to stand out to the reader. It is also in capital letters and the blue colour is used to stand out against the plain background. The Title is ussually the first piece of information the viewer will see/ read and then their eyes will be drawn to the image on the left page.
Leading Lines
This is used to control the viewers attention. It creates fluidity in the article as the eyes can follow around the page to find out information. The eye is ussually led from the title of the article to the main image used and then to the paragraphs/ main story.
Main Image
The main image used on a double page spread is ussually a similar image to the one used on the front cover (ie. photographs all taken in the same photoshoot- so same clothing/ backgrounds etc). The image contains all of the band members that were included on the front cover and the image is the whole page size so that it reaches out to the viewers. On this image one of the artist's eyes are looking directly into the camera- this helps to draw the reader in to the article.
Text
There are four different fonts in total used in this double page spread. (1 for the title. 1 for the main text. 1 for the subtext. 1 for the text that stands out from the main paragraph) They are all bold and clear throughout the article. The font used in the main paragraph is formal so that it is easy to read.
Colour Scheme
2 colours - bright blue and black (The colour scheme carries on from this issues blue/ black front cover to create continuity, and it also shows the reader that the image on the front and this article is related)
Other
As this is the main article of the issue the story also continues onto the next 3 pages after this double page- and also sticks to the colour scheme and font styles whilst using more images.
Contents Page (November 2011)
Language
Title
The title 'Inside this week' is big and bold which makes it stand out as a contents page
Text
The text used has a bold/ formal font to make it clear to read. There are four different types of font used but they are all in the colour black to stand out against the white background. There is text underneath each image to show what the article (that relates to the image) is all about. The page numbers used are in a large, formal font and are placed on each image corner so that it is clear that the image/ page number links.
Images
There are 7 images on this page that all link to main articles in the magazine. The biggest image relates to the front cover image/ article as it is the main article in the issue. Using images on the contents page help readers to find the articles they are looking for easier.
Colour Scheme
The colour scheme used on this page is very simple: black text/ white background and colour from the images used. There is an exception to this: the red coloured box that advertises an offer about subscription. No other red colour is used on this page and so this has been used to allow the advert to stand out from the rest of the objects.
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